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Social Media Manager Salary in Australia

Social Media Managers create content strategies and manage brand presence across platforms like Instagram, TikTok, LinkedIn and Facebook. This is one of the most-searched marketing roles on Seek in Australia, particularly in retail, hospitality and consumer brands.

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AU Typical Range

$60k$100k

AU Median

$76k

NZ Typical Range

NZD $55k$90k

Salary by experience level

Social Media Coordinator

AU$55k – $72k
NZNZD $50k – $65k

Social Media Manager

AU$72k – $95k
NZNZD $65k – $86k

Head of Social

AU$95k – $130k
NZNZD $86k – $118k

Estimated take-home pay (AU median)

Based on $76k gross, ATO 2026–27 individual tax rates, 2% Medicare levy. No salary packaging, no HECS.

Annual

$61,160

Monthly

$5,097

Fortnightly

$2,352

Common employers on Seek

CanvaMECCAWoolworthsJetstarSportsbetFinder

Verify a real Social Media Manager listing on Seek

These are broad market ranges. The actual salary on a specific Seek listing may be higher or lower. Paste any Seek job URL below to reveal the exact salary the employer entered — even when it’s hidden.

Reveal salary on Seek

Frequently asked questions

What is the average Social Media Manager salary in Australia?

The average Social Media Manager salary in Australia is around $76k per year, with a typical Seek range of $60k – $100k. Pay varies by experience, location, and employer size.

How do I find the exact salary on a Social Media Manager Seek listing?

Paste the Seek job URL into Salary Scraper. We query Seek's own salary filter to reveal the exact bracket the employer entered — even when the salary is not shown on the listing page. It takes about 5 seconds.

What does a Social Media Manager take home after tax in Australia?

At the median salary of $76k, take-home pay is approximately $61,160 per year ($5,097 per month) after income tax and the 2% Medicare levy, based on ATO 2026–27 rates. This estimate excludes salary packaging and HECS repayments.

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